Fedr8, the Digital Transformation Company and Application Analytics Software vendor is pleased to announce that Alistair Beagley, Ex. Director of Cloud Computing for Microsoft Corporation across Europe, Middle East & Africa (EMEA) has joined as a Non-Executive Director.

Alistair has worked for over 25 years in the IT and Services industry and has a track record of successfully developing and pioneering strategies aimed at product development and business growth. He is a Business and Technical Evangelists with experience of developing multi-national sales strategies and leading international cloud specialist sales teams.

Fedr8 will over the next year be developing a multinational presence and partner network, Alistair’s input will form the basis of delivering on that goal.

Fedr8 solves one of the largest inhibitors to Enterprise adoption of the Cloud, legacy application compatibility with the major cloud vendors platforms. As Digital Transformation takes hold in the enterprise companies are increasingly needing to understand more about their existing applications as they make the shift towards Cloud and agile delivery. Fedr8’s software delivers the required business case information that allows them to make the right decision about their applications

Commenting on his appointment Alistair said:

“Fedr8 are a SaaS company that enable Enterprise businesses to accelerate adoption of Cloud Environments allowing them to focus on their core business. This is a massive market opportunity enabling innovation of new services and business models that can either expand existing or develop new market opportunities for Fedr8’s customers. This is an exciting time to be joining a company that has the ability to lead this commercially driven disruptive new wave of Cloud and PaaS adoption.”

Damion Greef Fedr8 CEO added:

“To have someone of Alistair’s pedigree and experience join Fedr8 is a real coup and validation of our ground breaking approach to Application Analysis and Enterprise digital transformation. Fedr8 will be looking to expand into the US in the next year and Alistair’s experience will be key to making that expansion a success.”


Damion Greef, CEO
Tel. 07823328816
Email. info@fedr8.com

Notes to editors:

Fedr8’s software solves one of the major IT problems in the world today: How does a major international company move to the cloud and capitalize on the efficiencies and economies that the cloud brings? The shift to cloud technologies and the digital transformation projects undertaken by large enterprise organizations pose many challenges, there are the unknown figures relating to cost and time for migration or transformation. In addition, there are unknown risks relating to relocating or changing the applications that support their businesses. Fedr8 reduces the risk in legacy software applications, identifies the most appropriate cloud to move to, accelerating the application analysis by 90% whilst significantly reducing the costs by 50%.

Fedr8 solves this problem using it’s proprietary artificial intelligence engine which interrogates software at a code level allowing the code in that software to be changed to suit the major cloud companies’ cloud platforms. 50% of enterprise organizations have over 500 software applications written in multiple programming languages across their global estates. This Enterprise is Fedr8’s primary market. Fedr8 are in the business of digital transformation to enable Enterprise businesses to optimize technology advancements. Our mission is to support our customers in embracing the business benefits of the adoption of the Digital Economies through accelerated adoption of Cloud Environments.